Never lose a deal to a missed follow-up.
Cust8 is an AI-assisted CRM for entrepreneurs and service businesses that keeps every client relationship visible and every deal moving forward. Saving you time for what's important.
Easy Pipelines
Customizable stages that match your process.
One CRM for all your customers.
B2B and B2C
AI Saves You Time
Trained AI that knows your deals.
You're running your client list in a spreadsheet. It's costing you business.
You have good clients. You do good work. But when a prospect goes cold, you don't have a system that tells you. By the time you remember to follow up, they've signed with someone who had a CRM that did.
Spreadsheets don't remind you. Your inbox doesn't organize deals. Sticky notes don't forecast revenue. The problem isn't your effort — it's your tool.
We built Cust8 for the service business owner who needs a real pipeline, not another spreadsheet.
Cust8 is part of the Friendly8 platform — your CRM contacts connect to your task boards, unified inbox, and meeting notes under one subscription.
We know you don't have a sales ops team. You need a CRM that sets up in 30 minutes, fits both B2B clients (companies + contacts) and B2C clients (individual people), and gives your team fine-grained access control without a three-day onboarding call.
Three steps to a pipeline that never drops a deal
1. Add your contacts and companies. Import from a CSV or add manually. Link contacts to companies, or manage solo clients directly.
2. Set up your pipeline. Create the stages that match your sales process. Set win probability per stage. Cust8 handles won, lost, and archived automatically.
3. Let the AI work for you. Ask the AI assistant to flag stalled deals, prepare meeting briefs, or surface which accounts need a call this week.
Start free today
No credit card required. Trusted by freelancers and service businesses across Europe.
Free
Solo freelancers getting started
- Up to 25 contacts
- Deal pipeline
- Manual activities
- AI suggestions (5/month)
€0 / month
€12 / month
Growth
Consultants and small agencies
- Unlimited contacts
- Email sync
- Custom pipeline stages
- Full AI assistant
- Custom fields
€29 / month
Scale
Teams with multiple reps
- Everything in Growth
- Fine-grained app access control
- Portfolio forecasting
- Recurring work queues
No more scanning a spreadsheet. No more searching your inbox for the last email with that client. Your pipeline shows every open deal, the last activity on each, and the next step — right there.
Your B2B clients have their companies, their contacts, and their history. Your B2C clients have their own timeline. And when a deal closes, it's marked won in one click. The AI has already drafted the follow-up.
Imagine starting Monday knowing exactly which deals need your attention today.
Frequently asked questions
What is the best CRM for a one-person consulting business?
Cust8 is designed specifically for solo consultants and freelancers. It sets up in under 30 minutes, supports both B2B and B2C client structures, and includes an AI assistant that flags stalled deals and prepares meeting briefs — without the complexity or cost of HubSpot or Salesforce.
Is there a simple CRM that creates contacts from email automatically?
Yes. Cust8's email sync automatically creates contact records when it detects a new sender, linking the email thread to the contact so you have a full communication history without manual data entry.
Cust8 is a direct HubSpot alternative for solopreneurs. Unlike HubSpot, which gates key pipeline features behind paid tiers, Cust8 gives you deal stages, contact management, and AI assistance on the free plan — with Growth and Scale plans starting at €12/month.
What CRM should I use instead of HubSpot as a freelancer?
How do I track client deals without a spreadsheet?
Cust8's pipeline view shows every open deal as a card you can drag between stages. Each stage has a win probability. Moving a deal to Won closes it automatically — no separate status field to update.
Cust8 includes an AI assistant that can answer questions like 'Which deals haven't moved in two weeks?' or 'Prepare me for my meeting with Acme Corp', pulling live data from your CRM. The AI can log calls, move deals, and prepare meeting briefs on request.
Which CRM has an AI assistant that can log calls?
Cust8 is free for up to 25 contacts with a full pipeline included. Paid plans start at €12/month with unlimited contacts and email sync — significantly cheaper than Pipedrive or HubSpot's paid tiers.
What is the cheapest CRM with a sales pipeline?
Can a CRM integrate with a task manager?
Yes. Cust8 is part of the Friendly8 platform, which means CRM contacts connect directly to your task boards (Todos8) and unified inbox (Inboxes8). You can create a task from a deal, assign it to a board, and link it back to the client record — all in one flow.
Cust8 supports both modes. In BusinessFirst mode, companies are the primary record and contacts belong to them. In PeopleFirst mode, individual clients are the primary record. In Mixed mode, both are equal — ideal for service businesses that work with both companies and solo consumers.
What CRM works for both B2B and B2C clients?
Stop losing deals to missed follow-ups.
No credit card required.
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